Don't think that it's easy to place a street vendor. In fact, there are many tricks to place a street vendor:
First, location.
Everyone knows that choosing a store or buying a house is very much about the location. In fact, the same is true for promotional activities. If it is the general packaged food, it is better to choose the entrance of the community with a larger traffic flow, near the traffic table, and in the small market sooner or later, some large units, commuters and more people at the entrance, near the school, and the supermarket entrance. With traffic, we can show the effectiveness of the promotion. Just like the home-court advantage of playing the ball, there must be someone in the promotion.
Second, equipment.
Even the game is now full of equipment, and street sales are even more needed. Such as the image display station, speakers, promotional color pages, product bags, tasting cups, change and so on. All equipment should be focused on facilitating publicity, convenience of purchase, and customer convenience.
Third, time.
Every day is a good time to choose. Passenger traffic is a factor, and time must be correct. For example, if you go to school, you usually buy less, and workers go to work. And it's not the same when you get off work or leave school.
Fourth, the atmosphere.
The street promotion is about impulsive buying and temporary consumption. The general customers are not prepared to purchase. They are not deliberately consuming. Only when your promotion atmosphere comes to an end, it stimulates the consumer's desire to purchase and it is possible to form a consumer. The atmosphere comes from the following aspects: 1. Voice, 2, crowd, 3, enthusiasm, 4 attraction, 5, environment. In these five areas, efforts were made and the atmosphere came up.
Fifth, promoters.
People always play the most important positive or negative role. There are many requirements for promoters. I don't want to mention too much here, but they certainly require that the promoters look uncomfortable and easy to accept. Secondly, they have certain professional skills. They can clearly explain the basic situation of the products and the promotion policies of the price, etc. There must be enthusiasm and courtesy, as well as quality appeal.
Sixth, information collection.
Since faced with direct consumers on the street, then consumers must be directly affected by the manufacturers. Some pertinent suggestions and opinions are less distorted here. Do not just sell things. You can listen to others and consume through this channel. The voice of the person, which is still important for manufacturers.
Seventh, training and motivation.
Training refers to two aspects. On the one hand, it is the manufacturer's training of business personnel and sales promotion personnel. On the one hand, it is the promotion staff's training of customers, including the use of products, and the product function has some precautions. Incentives include positive and negative incentives. How well a promoter does a good job, or how to punish it, promotes the sense of responsibility of the staff.
Eighth, leaders' attention.
Jobs generally originate from leaders and should be led by leaders. In other words, leaders in this process must visit the front line, have the meaning of expressing sympathy and sharing common pain, and have the meaning of supervision and guidance. Leaders do not arrange work but lead work. Things that have leadership concerns are generally not the same.
Ninth and second plan.
Changes in the weather, street appearance requirements, adjustments in location, time, personnel, and even products should all provide alternatives, or they will have to discount a lot in terms of time and efficiency.
Tenth, avoidance.
If street promotions are unilaterally initiated by the company, you should be careful not to clash with existing customers in terms of time, space, etc. What we should do is to add, not to replace contradictions and subtraction. In short, street promotion is a systematic project. It is not a temporary and patchwork job. If it is done well, it will do more for the development of the market. Otherwise, it may be less effective.
