Promotions are passed between sellers and potential buyers or others in the channel
The process of broadcasting information to influence attitude and behavior, that is, the process of communicating with customers
. It includes personnel marketing, sales promotion and mass marketing, and mass marketing including
Sue and public propaganda. According to promotion theory, promotion can increase the "push" of channels
The role of "or" pulling on customers, or both.
[1]The focus of the promotion varies according to the product life cycle: in the city
In the field introduction stage, the focus of promotion is to promote new concepts of consumption; to grow in the market
At the stage, the focus of promotion is to promote product efficacy; at the mature stage of the market,
The focus of the sales is on promoting the brand of the product or company; during the shrinking stage of the market,
The focus of sales is to attract those who have not yet purchased to buy as soon as possible.
Feed marketing belongs to the category of industrial marketing, but it also has fast consumer goods marketing
Some of the features that make feed marketing have two sides. According to industry marketing
Promotional theory, promotion of people, and advertising in industry magazines are their main promoters
Segments, the role of other promotional methods is relatively small. This type of consumer is brand sensitive
Sensitivity is generally or lower, and the main pursuit of economic benefits.
Chia Tai Kang Group and Hope Group have just put in a short time when they enter the market
TV advertisements were not put on later, and are currently 成人英語課程 一對一 used mainly by competitors.
Promotional methods are as follows: personnel promotion, advertising in industry magazines, gifts
Promotions, wall advertisements, price wars. It is rare for feed companies to vote in mass media
Put advertising case.
(I) Promotion strategy of feed enterprises
The author believes that the promotion strategy that feed companies should adopt is for different products.
Develop different promotional strategies because different products have different life cycles.
Concentrates of cattle concentrates are in the market introduction stage, and the focus of feed company promotion
It is the concept of renewal that changes the habit of cattle breeding without supplements. Feed company can
In cattle-raising publications such as "Chinese cows", "Cattle Breeding" and "Cattle Diseases"
Disease prevention and treatment, etc. published product advertisements; feed companies can also be in the breeding comparison set
In the middle region, local economic radio stations or the Central Seven Stations (Agriculture Channel)
Advertising for a period of time; feed enterprises can also pay more attention to rural
The road entrance puts some wall advertisements. The focus of publicity is to change the old concept of cattle breeding.
Advocate the use of concentrates to supplement feeds, scientifically raise cattle; another way is to push people
Sales.
Fish, special aquatic feeds, chicken pig concentrates and premixes
Having experienced the introduction phase of the product is at a stage of growth, the feed company’s publicity
The point is not to change the concept of farming, but from the perspective of expanding the total market capacity
Look, still need to change the concept of farming in rural areas. Why is this? This is China
Determined by special national conditions. At present, more than 70% of China’s total aquaculture is in rural areas.
In free-range farming, only 20% of the huge farming entities use industrial feed.
As expected, the feed company must turn this part of potential customers into real guests.
Households can bring huge sales, mining these customers mainly rely on concentrates and premixes
Material. Fish and special aquatic products have also experienced the market introduction period and are now at high speed.
In the long period, its publicity focus is the same as that of premix.
For these products, the main idea of the feed company's sales strategy is to change the feed
Maintain ideas and promote product efficacy. The feed company’s specific approach is to sell people
, supplemented by professional magazine advertising, wall advertising, and local economic radio short-term TV
Advertising to change the culture concept.
Feed additive target customers are feed manufacturers and farms, promotion strategies
Slightly based on personal sales and advertising in professional magazines.
