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An excellent experiential marketing campaign can and should strive to achieve the following important goals:
1, carry brand unique information

2, low cost

3, there are interactive, involved in the story

4, to the consumer story, so that they are willing to take the initiative to spread

The development of new media is just for us to provide a new communication tool, but the content will always spread the kingly, grasp the content, you can

 
In any age of media dash. Experience the core of marketing is not the media, but the interaction of brand content.

Case 1: flying pie wonderful pen flower

"Flying Pie" you may not familiar with the name, he is a small pizza store in the United States, his site can be said to be ragged, large and small fonts dazzling. But this does not prevent him to create a convincing experience of marketing cases.

How did he do it?

The successful experience marketing program called "It's Your Day" (a day), he told us a good experience of marketing can be low-cost, efficient, interactive, can form a reputation.

They do the following: Every day Flying Pie shouts a "name", such as February 16 is "Ross", February 19 is "Joey", they invited five people named Lucky people, let them the same day 2 pm to 4 pm or 8 pm to 10 pm, to their kitchen making their own free pizza, but also take a picture sent to the Internet. Next, Flying Pie on the website will be published weekly new week name, people often come back to see the list. If you see your friend 's name, welcome to tell him, and then call him over.

In addition, the new name and how to choose? Flying Pie will ask each person to come to provide the name, and vote, they will vote when the decision to refer to the next week's lucky name. This approach is to hope that these participants can invite more friends come. Or even to participate in the return had to introduce him to participate in the site to see the person. A colleague or friend tells you that your name is above and you are here. Next, you tell him your friends may call the above name, they know you will come back to this site, buy back later to see their friends' names also go to this friend, so that the crowd will be more The larger the number, the more new customers will continue to emerge.

Flying Pie's success lies in low-cost, interactive, participatory, its subtlety lies in the target customer groups woven into a network, through word of mouth to customers with customers, the brand story has been passed down.

Case 2: JDB "You dare to cry, I dare to send"

The background of the story is in the Jakarta Treasury court ridden occasion, but they plan the team's thinking has not been trapped. During the Spring Festival in 2013, in Beijing Chaoyang Joy City, JDB to staged a "you dare to call me to dare to send," the experience of marketing activities. Consumers only need to modify the vending machine shouted "New Year to JDB" (with sound-sensing devices), in a certain decibel case, you can get a can of herbal tea. Activities began just 8 hours, it attracted 5,000 people to participate in the activities of the scene, affecting coverage of up to 90,000 people.

The marketing activities not only completed the "prompt consumption" stage task, but also for the consumer to create an excellent participation, interactive experience marketing environment, let consumers participate in the brand story writing, let Consumers are willing to have their own participation in the brand story to others to listen to. In this case,

Do not become a passing guest

With more and more advertising information, consumers can receive and accept less and less. Through the interpretation of the above case, we are more clear, in order for the brand to occupy a place in the minds of consumers, we must implement several key points we mentioned:

1, to the consumer a distinctive mark, once a deep branded branded, it is difficult to be obliterated;

2, do not let the marketing activities become a passing guest, consumers should pull in, let them participate and interact,

Only personal experience and experience, will be impressed;

3, to give consumers a story can tell, if the story has his role, then he will naturally unreservedly tell the story to all the people around to listen to. In this case,

Lin Youqing that: people are always unforgettable "first", once the consumer and the brand had an unforgettable "first", it will not be easy to change the choice. Obviously, if the "experience marketing" and "brand story" in the consumer's own role, then this will allow them to remember for a long time, and willing to take the initiative to become a brand story salesman.

Yes, in the brand story to the consumer a "role", he will also you a "loyalty"!