F Activities:
In the counter opened near the community promotion, namely, items the import of major community events to promote its consumption monitoring concept, so that the target consumer group to understand the function of major products, points of interest, so that they understand what they need, so that they feel effective, convenience, vivid. Let them see and hear, to compensation, so that they feel all-round experience.
Activities; to determine the community to promote its point; the point is determined to promote its unified image; determining promotion; determining publicity, publicity determined level
A) Community outreach point; depends on the size of the community to set up the main propaganda district, sub propaganda points. The main propaganda region bear a major community events, publicity. Deputy District propaganda from the propaganda dye, prompt action, showing professional image. Main propaganda zone to be set up within the community via interchange (easy to gather people), with the company uniform to promote its Grande Punto (TBD) declared stained; you can hang a large banner for the content of the theme; swing promotional Taiwan 3-4 to showcase the company consumption monitoring products, company information and activities of materials; put the company's feature film; conditions can be community prize quiz sweepstakes (see activities within the mall) in the main area of publicity, raffle may be performed once every half hour, one and a half hours; to two sales personnel about the company, the consumer monitor concept, product features, points of interest, disseminating information and feature films, informed counter address, and to understand the economic income of community consumer group, family structure, hobbies, habits, time arrangements, while community property management personnel, guards a good relationship, to strengthen exchanges.
B) sub-region, as the community to promote its case the general arrangements for 1-3 points, the small Peng declared stained with propaganda; have a table, company information, indicating the direction of the main area of publicity, as the case with sales staff to be unworthy.
C) activity feedback;
Activity refers to the active feedback into the community feedback after the event, 電熱水爐漏水 namely impact assessment activities and activities adjusted to meet the community promotional purposes.
D) to promote its point unified image: publicize Grande Punto propaganda points, and a small bottle image color scenes arrangements should counter basic colors: navy blue and yellow tones shades of outdoor advertising, large and small bottle design in a smooth, atmospheric and stylish. Promotional staff unified image.
E) promotion: exhibition, promotion activities, demonstrations, raffle, trial experience activities, consumer surveys, seminars testers, feedback activities, the community will be ordered, to build community care club, property management support cooperation
F) publicity: publicity activities, relationship marketing, research, discussion, establish community organizations, to discuss the order
G) to promote its levels: the lower - promotional activities, relationship marketing
Rise - survey, discussion, establish community organizations, to discuss the order
2) Experience trial activities:
Experience Trial Objective: new product introduction, consumers do not know the product's features, but do not know what their products can bring, to allow consumers to understand faster and better monitoring of consumption, the sales staff to prove factual claims, boot target consumer group concept, so that they form a new consumption habits and new family behavior.
Try target group range; you can try to determine the target group in a sweepstakes or other activities may be determined according to converse situation, but in general should try every building has 3-5 home users, each unit has a test user (try different samples) .
Trial sample range; baby-series, old Lai Fu series, LCD series, 1-2 units per sample series.
Trial time; three to ten days, the use of the transfer by the sales staff to test user acceptance test and passed to the next user.
Try debugging; promotional church should first try to use the product users and families demo and try to confirm the user has a basic understanding of the operation; care instructions product content
Test User Profile: test basic user information table; test user feedback form
3) Consumer Survey:
Consumer survey refers to activities in the community to investigate the activities carried out during the main body of the adult community, to inform the process of filling in the exhibition and answer questions evacuations small gift or a chance to experience the trial activities.
Confirm consumer survey
After the survey is collected by the agency or the headquarters for statistical and analytical reports provide the basis for the adjustment of strategies, tactics, tactics.
4) TRIAL forum (at the beginning of each urban community promotion conducted)
Location: in the vicinity of the community, the best in the community, look at the specific situation.
Time; after trial experience, try a half months after the general arrangements for community conduct.
Participants: 20 people under control, to choose a representative, a skills test users. Have age level, economic level, cultural level, social level.
Contact person; marketing managers, property managers, community guard
Content forum:
Try to experience the feeling; the views of the product; the company's view; for product acceptance; promotional product manager described the project sources; embodied home solutions; agitation site to promote; ordering registration; distribute gifts
Talks manner; interaction described pulling
5) Community Order:
Community target consumer group in promotional activities and try to feel the impact and so give him the benefit of the product will have the desire to buy. Community Order can be ordered on the trial's forum, can also be recorded and calculated in the guard there, local brokers give specific distribution.
6) to build community care club
Why build care club community: the community to engage in promotional activities and product trial experience will make part of consumers to buy the products, but the consumption concept will actually monitor a new thing, when people accept or there is a gradual process, so in order to stimulate most of the needs of the community, obviously, and their ongoing contacts, exchange; and the new product will be a variety of problems not envisaged in the course, there is a way to keep in touch with consumer complaints in a timely manner allows us to talk , so that the negative effects can be avoided and may be formed good
Good community reputation. On the other hand, we introduced caring children, the elderly, family-friendly theme to form a community club, but also in virtually promote its consumption monitoring products, to promote its brand stone, as long as we have a target consumer group's heart, then what does hinder promotion ? Chance points; there are many communities have elderly activity room, we expand on this basis for the children, youth, the elderly activity room, to help save some of the activities by brokers tools available here and can be long-term to promote its products, should He says it is a cost-effective and effective path.
Operation: Property and neighborhood communities may also be formed to discuss cooperation in the community in general to the amount given by the club sold the property or neighborhood commission, the specific operation is determined by the local brokers based on the actual situation.
7) and community property, neighborhood relationship marketing
Effective promotion in the community must improve good relations with community property and neighborhood, long-term and stable cooperative coalition formation. Community Property: In accordance with local conditions and property management contact in contact with the guard, allowing promotional activities within the community, trial experience, seminars, club shows and so on.
If you need to contact your neighborhood.
Borrowing guard performed the release of information: during periods of inactivity, can guard publicity. Janitor and can determine their target customers to communicate in the way relations.
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