China has an old saying to do "sell themselves", good things do not need to make any modifications can be packaged propaganda known. But in the modern "wine" fear most is the "dark alley." Modern society is a society pay attention to pay attention to packaging publicity, a good product is not only the need for good quality, but also a good packaging and promotion. Packaging is the most important personality and beauty. The promotion will have to master the different stages of the marketing strategy to promote their products in response to different periods. Especially for start-up companies, product awareness is not high, the market is relatively small channels, then the product promotion strategy are what it? Venture China (cyzg.com.cn) for this proposed six promotion strategy for reference.
First, the import of the product promotion strategy
Product introduction is the beginning of the product started his market, the future development of the product and its importance in product introduction period, a number of public enterprises through the activities of some of the information about the product in advance of exposure, and can be none other means of promotion to the people, let the image of the product by the public, the promotion of personnel to carry out a series of publicity. Core product promotion strategy is to establish the import of the product image.
Second, the growth stage of product promotion strategy
Post experienced a product introduction, product promotion into the growth stage of product promotion, the conventional product promotions can stop this promotion process, protect the interests of the maximum extent possible, but also to establish the image of the product. Extension staff in this process is the most important product brand publicity. Fast enhance the visibility of the product. In this promotion strategy, in addition to traditional TV marketing, radio promotion, promotion of foreign newspapers and radio as well as the promotion of emerging Internet promotion. Internet promotion with low prices, characteristics of a large crowd in the face, is the preferred way to promote a number of modern enterprises. Service network is recommended if the enterprise is difficult to relate to the strength of the field, then may find some professional Internet business cooperation, which is the general trend, the trend.
Third, the mature product promotion strategy
When the product reaches the market share after maturity has basically been finalized, and a modest reduction in the cost of product promotion, to ensure maximum profit value of the enterprise. But also to maintain the basic promotion of investment to ensure product visibility.
Fourth, product promotion strategy of recession
Survival of the fittest is the basic principle of survival, a product will inevitably enter into recession. When entering into a recession after the available promotional fashion products emptied. But it does not mean that the product enters a recession after the representative of the products eliminated. In history there are always a number of brands through innovation and change in marketing strategy, etc. shine with new vitality.
推薦連結: 借首期買樓
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