Today a pair of twins are in front of you, unless you dress differently, and you will not recognize who is who. So unless we sell products that are unique, it's easy to run into similar dilemmas because in a competitive environment, there are too many products of the same nature for consumers, except for packaging, which can not be identified Product differences. Therefore, shaping the difference is a very important thing.

Differentiation strategy, to put it simply, but to pay attention to a big principle, that is, opponents can not easily imitate, because if you can easily be plagiarism to learn, then it can not be called differentiated, so the price competition is not differentiated . Take a look at the different directions from which strategy can be!

The first difference strategy: naming

When the product goes to market, the first thing to do is to help the product name it. If you can play a creative, to help products take a fresh, distinctive name, is a move effective approach.

For example, there was a brown sugar brewed beverage that Taiwan went to the mainland to develop. The name of the company was named "Auntie aunt." The name of the product is very clear. This is the product of women's conditioning period. Because it is the first use of the name of the industry, so follow-up to the market can not directly imitate the opponent.

The second difference strategy: product positioning and function

This is a way of thinking from the very beginning, and if we can find out the unfinished space in the market, we can surprise it by surprise. The best case is Casio's selfie camera TR series. In the digital camera market, men are the major consumers. Casio notices that women have self-timer and retouching needs. Therefore, they introduced the Selfie camera with Mito function , Even if the price is not cheap, but still cause the market panic buying.

Third Differentiation Strategy: Pathway and Target Market

Before proceeding with sales, it is advisable to investigate the market first and to differentiate the market into various small blocks, to separate the market and to limit the market to combat it. In other words, with competing products to avoid the same market competition.

4th Differentiation Strategy: Service Approach

In one-to-one marketing battle, if the two sides of the product, are locked in the same layers, the decisive point is the difference in service, who can get the trust of customers, who is the final winner.

The 5th Differentiation Strategy: Brand Image

Why do we emphasize brand image so much? It is also based on the principle that differences must be established between products of the same type. For example, Coca-Cola and Pepsi, both of which are cola, are similar in terms of products but will establish differences in the tone of brand advertising. Coca-Cola is the main fun and sharing, that Pepsi is to create a young and lively.

These are often used differentiation strategies, we can choose the right to use, even if only to do one or two points, is still worth a war. However, it should be noted that these strategies do not apply to monopolistic or resource-dominated markets. Small niche markets, luxury goods, and niche markets for new product concepts do not apply. These strategies are more suitable for the mass market, but also traditional markets where consumers are already familiar with the product.

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